Discover the most effective sales techniques for taking your career to new heights.
Having the right attitude, skills, and experience can transform any insurance agent. However, an arsenal of the most effective sales techniques can also come in handy. After all, you can’t always rely on your charm to close deals and hit your targets.
Once you’ve developed an approach for various situations, you can create a repeatable and reliable system for achieving your desired results. Get started today with these tried-and-tested industry methods implemented by the most standout salespeople.
Learn how you can begin using the most effective sales techniques today
1. Call leads immediately.
There are various ways to generate lead insurance sales for free, such as joining listing sites, engaging with your social media following, or creating a lead magnet. As soon as anybody gets in touch with you through these channels, call them immediately. Responding to these potential clients within five minutes drastically boosts your conversion rates.
2. Research your prospects.
After your initial conversation with prospects, the next logical step would be to understand them better. Check out their LinkedIn, Facebook, or Instagram pages. Identify their pain points, family background, and interests. Doing so lets you develop a personalized strategy to enhance their customer journey.
3. Sell yourself.
Even if you have the best products and services worldwide, one way to improve your sales pitch is to sell yourself as well. First, establish your reputation as a problem solver; clients appreciate agents who offer solutions. Next, make yourself relatable. Your similarities will naturally draw prospects to you. Lastly, reassure your potential customers that you will be with them every step of the way.
4. Prepare a script.
As with any business process, one of the most effective sales techniques is to prepare for customer interactions. A good script lets you highlight your unique selling proposition (USP), address objections, and achieve short but productive phone calls. It’s best to have a script handy for different types of exchanges, including cold calls, follow-ups, and closing sales.
5. Engage with leads at least seven times.
According to the Marketing Rule of 7, it takes seven brand interactions before a customer decides to purchase. However, some agents give up on seemingly uninterested clients after just one or two phone calls! Boost your contact rates by making seven your magic number.
6. Call at convenient times.
The best time to call prospects is when they’re not too busy. Usually, it’s ideal to call on Wednesday or Thursday, around 10:00 AM to 12:00 PM or 4:00 PM to 6:00 PM. These times are likely the most convenient for your potential clients.
Avoid calling leads on Mondays or weekends when they’re either knee-deep in work or spending time with their friends and families.
7. Focus on one thing at a time.
Are you one of those people who feel they become more productive when they try to do three things at once? Here’s a not-so-fun fact for you: recent research figures reveal that only 2.5% of the population can effectively multitask. Whenever you try to do more than one thing at a time, there’s a 40% chance you’re doing more harm than good.
8. Offer less.
When it comes to selling, less is more. If you want to promise a client anything, give yourself some leeway to achieve it. For instance, if you feel you can send a quote within one day, tell them it will be two days. Doing so gives you many opportunities to over-deliver and build your reputation as a promise keeper.
9. Create valuable content.
If you want to spend less time addressing individual concerns and more time closing sales, create relevant content for your digital marketing efforts. Use your website, social media pages, emails, and other platforms to answer common questions. This strengthens your relationships with existing and potential clients.
10. Boost your authority.
Try to position yourself as an authority in your field. You can do this by answering questions in LinkedIn groups, guest blogging, or collaborating with influencers. This technique takes time, but it will reap life-changing rewards. Build your reputation as a standout agent first, and high-quality leads will follow.
Bonus: One of the most effective sales techniques that everybody keeps secret.
One of the most effective sales techniques you don’t often hear is to purchase warm and hot leads from providers like HBW Leads. With exclusive, double-verified prospects on your side, you can spend less time on cold calls and more time closing sales.
Request a personalized package now to become a standout insurance agent.