Discover the life insurance sales tips every agent can use to help customers and begin closing more sales right away.

Sales of life insurance policies can be a challenging but rewarding process. However, there are a few key things to remember when selling life insurance that will make the process more efficient and satisfying for you and your customers. These life insurance sales tips are tried and true, but often overlooked. 

In the rush to be hyper-productive, we forget that sometimes slowing down for a few minutes and getting ourselves set up for success has far greater benefits than blasting ahead at full speed.

insurance sales tips

4 Life insurance sales tips to make you more productive and help you close more deals

1. Understand your Target Market

Understanding your target market is one of the most critical aspects of selling life insurance. First, you need to know to whom you are selling so you can connect with them. Great life insurance salespeople do this on a micro and macro scale. A macro view might be the demographic and socioeconomic makeup of your sales territory or region. The micro view might be being informed about the local issues of the cities and towns you service.

Life insurance sales is about connecting with someone. It’s about understanding their needs and desires and then finding the life insurance policy that best meets those needs. To be successful in life insurance sales, you need to be able to connect with people on a personal level. You need to be able to build rapport and trust, and you need to be able to have difficult conversations. If you can do those things, you’ll be well on your way to a successful career in life insurance sales.

2. Get Organized

Being organized is vital if you’re in the life insurance sales game. First, you need to clearly understand your entire sales pipeline – what the stages are, what prospects are in each step, and what actions need to be taken to move them along. This will help ensure that you’re making the most efficient use of your time and that you’re not missing any opportunities. Additionally, it’s essential to keep track of your appointments and follow-ups to ensure you’re staying on top of things. By staying organized and keeping a close eye on your sales pipeline, you’ll be well on your way to success in the life insurance sales world.

Try keeping a separate calendar of your customers’ birthdays. You can even use handwriting services to generate birthday cards for you. Some will even mail them out for you. People love to be acknowledged, especially on their birthdays. Sending a personalized birthday card is a small way to make your customers feel special.

3. Maximize Referrals

In the life insurance sales business, referrals are your friend. The best way to get new business is to ask your current clients for referrals. If you have a client who is happy with your service and the life insurance policy you’ve helped them purchase, there’s a good chance they’ll be willing to refer you to someone they know who is also in the market for life insurance. Additionally, referrals tend to be high-quality leads because they come from people who already know and trust you. So if you’re looking to boost your business, start by asking your current clients for referrals. You can offer gifts or incentives to your existing clients to entice them to submit referrals.

4. Keep Your Sales Pipeline Humming with Exclusive, Warm Leads

Life insurance sales can be complex and time-consuming, so you must ensure you’re working with high-quality leads. Exclusive, warm leads are the best way to keep your sales pipeline humming and increase your chances of making a sale.

What are exclusive, warm leads? These leads are people interested in learning more about life insurance, and they’ve been vetted. They’re exclusive because you’re the only agent who has access to them, and they’re warm because they’ve already shown some interest in what you have to say.

Working with exclusive, warm leads is one of the best life insurance selling tips. Why? Because it saves you time and energy, you would otherwise spend on finding and qualifying leads.

Plus, you’re more likely to make a sale when working with leads interested in life insurance. So if you’re looking for ways to improve your life insurance sales process, start by working with exclusive, warm leads.

At HBW Leads, we specialize in exclusive warm life insurance leads. So take your life insurance sales to the next level today. Get more quotable leads today.