When you work with an agency for lead generation, learning the difference between exclusive auto insurance leads and shared ones plays a crucial role in your success.
Kuno Creative CEO Chris Knipper once said, “It’s important to decide on what types of leads you want at the middle and bottom of your sales funnel.” So, what should you choose: exclusive auto insurance leads or shared ones? Both lead types have distinct strengths that could help you achieve your goals.
Lead generation efforts enable agents to capture, engage, and convert high-quality audiences. It can also be a time-consuming effort, especially if you’re working hard to personalize policies for potential clients. That’s why it’s time to understand your outsourcing options to help you thrive. Remember, choosing the right solution can propel your agency toward exponential growth.
Exclusive auto insurance leads vs. shared insurance leads
Before discussing the lead types in more detail, let’s define them first.
As the name suggests, exclusive auto insurance leads are prospects that go to only one agent at a time. So ultimately, when you have them on your hands, you won’t have to worry about another agent communicating with your lead at the same time you are.
On the other hand, shared insurance leads are usually given to more than one agent at a time. Since multiple agencies have the same prospects, you have to compete for their business.
Agents often buy leads for the same reasons: to fill pipelines. After all, no agency can survive without high-quality prospects. But, if you play your cards right, you can convert leads into customers and even brand ambassadors.
You can drive leads through various platforms, like your network, online pages, or competitors. However, not all channels can provide expected results. It can be discouraging to invest in different lead generation efforts without gaining ground on your sales targets.
Instead of wasting precious resources on generating leads, you can go down a different route and buy them instead. In most cases, you will come across two types of lead sources:
- Lead aggregators: These sources don’t deliver real-time prospects because they share leads among multiple agents, even dozens at a time. By the time you reach potential customers, they may already have spoken with several other agents.
- Lead generators: This source generates leads organically through marketing efforts or partners. In most cases, lead generators deliver leads in real-time, like when consumers submit forms.
No matter how agencies source leads, the most significant advantage of buying them is that you don’t have to spend as much time, energy, and money as you usually would in attracting quality prospects.
The best way to discuss the differences between exclusive and shared leads is to identify the pros and cons of each one.
Pros of exclusive leads
- The lead quality is often excellent.
- With exclusive auto insurance leads, you can be the first agent to approach a prospect.
- Only you and your team have access to these leads.
- Even if you have low brand awareness, you have a high chance of converting potential customers.
- With an exclusive list, you can refine your strategies for custom audiences.
Cons of exclusive leads
- Exclusive leads often require higher upfront costs versus shared options, though that expense is “paid back” in the time you save when you don’t have to compete with other agencies.
- You might not get as many leads as you would with shared prospects.
Pros of shared leads
- In most cases, shared leads are more affordable than exclusive solutions.
- You often receive more leads from outsourced companies selling shared ones.
- Customers who communicate with various agents can compare the best prices and amenities in more detail.
Cons of shared leads
- Agents will have a more challenging time converting shared leads because of the stiff competition per transaction. This challenge is especially true for new brands and offers.
- The lead quality is often unsatisfactory, leading to wasted resources.
- Outsourced agencies often don’t provide insights into how often they sell leads.
If you want to invest in outsourced leads, exclusive ones are often the more viable solution. After all, exclusive auto insurance leads often have high purchase intent, making them much better quality than shared alternatives.
Elevating your lead generation tactics is one of the most cost-effective ways to thrive in the insurance industry. So if you’re ready to take your career to new heights, it’s time to work with HBW Leads.
HBW Leads provides agents with high-quality, double-verified leads just waiting for you to give them a call. Ready to keep your pipeline full and grow your book? Request your personalized lead package now!