Learning the difference between internet insurance leads and exclusive leads can help you identify the ideal solutions for your business.

Not all leads are the same, especially if you’re looking at the differences between internet insurance leads and exclusive leads. Kuno Creative’s CEO Chris Knipper once said, “It’s important to decide on what types of leads you want at the middle and bottom of your sales funnel.” After all, your revenues, sales, and conversion rates rely on these prospects. 

Internet insurance leads and exclusive leads are two lead types you can purchase from reliable providers. It’s important to understand the details, including definitions and benefits, so you can decide which one can help you achieve your monthly sales target

internet insurance leads

What are internet insurance leads?

Internet insurance leads are lists of potential clients sold to agents. As the name suggests, providers typically use online methods to gather prospect information. For instance, providers can offer an e-book in exchange for user details. They can also use ad services or website referrals to attract more leads.

Investing in these lead types has distinct advantages and disadvantages. 


  • Time savings: Buying internet leads enables agents to fill sales pipelines faster. As you know, generating leads through cold calls, community events, and hosting webinars takes time. 
  • Affordability: Internet leads are typically more affordable because they offer shared services to several agencies. 
  • Quantity: Providers can usually forward long lists of prospects because of their quick lead generation tactics. 


  • False information: The biggest downside to purchasing insurance leads is that you can’t filter lists. Some people leave bogus contact details online, so you might deal with a handful of dead ends.
  • Low-quality leads: Naturally, you will come across clients who are not a good fit for your products and services. 
  • Shared leads: Providers that offer internet insurance leads often share lists with several agencies, causing stiff competition between agents. 

What are exclusive leads?

Exclusive lead providers remove the competition factor by sending lists to only one buyer. Once you purchase this lead type, only you will have access to those quality leads. In most cases, these providers don’t use internet-based lead generation methods. Instead, they take the time to qualify potential clients. 

Below are some of the benefits and drawbacks of buying exclusive leads.


  • Correct information: Exclusive lead suppliers often verify leads before sending lists to buyers. This process ensures that you will get accurate client details.
  • Exclusivity: As the name suggests, you won’t have to compete with other agents if you purchase exclusive leads. 
  • Guarantee: Most providers offer some form of credit for bad leads. Before closing a deal with your preferred company, ask about their refund or credit policies for unsatisfactory prospects. 


  • Price: Since more work goes into acquiring quality leads, expect such services to be more expensive than buying internet-generated prospects. 
  • Quantity: Exclusive lead providers often don’t have as many leads as internet-based suppliers simply because they already filter potential customers. However, that may not be a true drawback, since the quality of each lead is substantially higher. 

Which lead type is better for business?

So, which lead type is better for business: internet insurance leads or exclusive leads? The truth is that there’s no one-size-fits-all solution for all agents. Below are some factors to consider when purchasing leads:

  • Lead quantity and quality: The most crucial component is whether or not a supplier can provide you with enough high-quality leads to match your goals. Eventually, you should develop strategies to turn qualified leads into customers.
  • Price: Check your budget to see if you can afford to purchase leads. You should consider your return on investment (ROI) for every sales strategy you implement. 
  • Flexibility: Choose a company that lets you filter clients based on your needs through features like geographic targeting. 
  • Delivery speed: Work with a company that can deliver products and services as soon as possible. Remember, when it comes to selling, response time matters. The sooner you can get to interested prospects, the better. 
  • Return options: Lastly, ask a potential supplier about their return options. No matter how efficiently they filter leads, low-quality ones sometimes get through the system. 

The verdict? The best prospects for your company are the ones that can help you achieve your targets. Without price considerations, it’s best to stick with exclusive leads. 

Purchase exclusive leads now.

Ready to take your career to new heights? Begin your growth journey with a reliable exclusive insurance lead provider like HBW Leads. 

HBW Leads offers exclusive, double-qualified leads. Finally, you can spend less time prospecting and more time hitting your targets. Request a personalized package now to take your business to the next level.