Attracting qualified insurance leads can jumpstart the sales process. Discover 5 practical tips to turn these opportunities into conversions.
If your agency has limited time, money, and people, having qualified insurance leads on your side ensures maximum return on your efforts. However, it’s crucial to learn how to turn these leads into customers. The alternative would be catastrophic: You risk losing prospects ready to purchase policies.
So, what do you do with qualified leads? There are five ways to seal the deal with these potential buyers. Here’s how to take your business to new heights.
5 Steps to turning qualified insurance leads into satisfied customers
1. Act fast!
Passion is one of the qualities of great insurance agents, and there’s no better way to show your enthusiasm than acting fast. Remember, qualified insurance leads are a fresh commodity. Don’t keep them waiting.
The level of interest someone may have in your offer drops by the day. If you wait days or weeks to reach out to them, they might move to a competitor. For this reason, it’s crucial to get in touch with qualified leads immediately. After all, you already know they’re interested in your offer.
2. Discuss your unique selling proposition.
Once you get a hold of qualified leads, start with your unique selling proposition (USP). Let them know what makes you stand out from a sea of competition. Whether you have affordable pricing, flexible payment terms, or exceptional 24/7 support, communicate it with your prospects.
Modern consumers prefer working with brands that align with their values. They also need to know that they are working with an agency that offers custom solutions to their insurance needs, from risk insight to risk management to ample coverage.
Give your leads a reason to work with your brand right away. When you communicate your USP well, your prospects might not even meet with other agents.
3. Warm them up.
In most cases, even qualified leads need some warming up. According to the marketing rule of seven, it takes an average of seven brand interactions before a prospect is ready to purchase. One of the worst insurance mistakes you can make is to push a sale right away.
Qualified leads may be more persuadable, but you still need to work towards closing a sale. Instead of selling policies immediately, get to know your prospects first. Identify their needs and discuss the value that you offer.
Afterward, try to set an appointment or a follow-up call. Certainly, if they’re amenable, go for the sale. But don’t push it. Before your conversation ends, let them know you’re always available to address questions or concerns.
4. Create relevant online content.
You can’t call prospects every day, but you can let your digital marketing efforts do the work for you. With the global online population reaching 4.66 billion, there’s a high probability your qualified leads go online daily. For this reason, you can use digital platforms to enhance your conversion efforts.
Your website, email marketing, and social media all offer cost-effective ways to provide potential clients with value.
However, remember to practice personalization in all your strategies. For instance, an email campaign for qualified leads should use a different subject line, voice, and flow versus one for strangers.
Product videos, case studies, and testimonials are ideal for warm leads. These materials could be the game-changer in closing sales.
5. Ask for the sale.
When you’ve done everything to convert a qualified lead, closing the deal should be the easiest part of the transaction. However, many professionals are hesitant to ask for the sale. The fear of rejection and lack of confidence sometimes stops them from doing it.
However, it should be the culmination of your hard work. You already performed all the necessary tasks, so this last one shouldn’t be a challenge.
Asking for the sale is neither groundbreaking nor innovative, but it’s an essential part of the conversion process. It may seem elementary, but not everyone does it.
If you feel that the time is right, don’t hesitate to ask for a sale. You wouldn’t have gotten several appointments with your prospects anyway if they weren’t interested in your offer.
Need qualified insurance leads?
Having qualified insurance leads speeds up the sales process. However, attracting quality prospects is one of the most challenging tasks of being an agent.
If you need help capturing these consumers, you can work with an insurance lead provider like HBW Leads. The company provides agencies with exclusive high-quality, double-verified prospects waiting for the right agent to contact them. Request a personalized package now to take your business to the next level.