Your life insurance sales process is too heavy. Here’s how to simplify the process and find more success in your work.

No question that selling life insurance can be a very lucrative career. However, many agents need help finding success in this industry because they try to do too much. To simplify your life insurance sales process, you must get organized and focus on the fundamentals.

That sounds easy, but of course, we know it takes some work. It’s not in the nature of most salespeople to step back and slow down! However, these tips can help you streamline your life insurance sales process and increase productivity.

life insurance sales process

4 Ways to make your life insurance sales process more efficient

1. Get Your Work Life Organized

First and foremost, you need to get your schedule in order. You will be less effective if you’re constantly trying to juggle different appointments and meetings. In addition, life insurance sales are all about building relationships, so you must have enough time to meet with potential clients. If you need a system for staying organized, check out Getting Things Done. It’s a popular framework that will help you understand the most critical tasks that need to be done. Still need help? Ask a senior salesperson how they stay organized. 

2. Build Relationships that Turn into Referral Engines

One of the best ways to be a successful life insurance salesperson is to build strong relationships with potential clients. And one of the best ways to build those relationships is to join local organizations like a chamber of commerce and attend events where you can meet people face-to-face. In addition, you should also focus on building relationships online by participating in social media platforms and forums. When you take the time to develop genuine connections with people, they will be more likely to refer their friends and family members to you.

These relationships create referral engines that will hum like a well-oiled engine—further simplifying the life insurance sales process.

3. Manage Objections

If you’re regularly having objections thrown at you, it’s a sign that you need to sell more effectively. You’re wasting time. Avoid objections altogether by building rapport and trust with potential clients. If they feel comfortable with you, they’re less likely to have objections in the first place. There are several reasons you may be faced with an onslaught of complaints. Before you go blaming everyone, take a moment to be introspective. Are you taking the time to listen? You’re probably rehearsing your pitch while your prospect is talking. Be an active listener. It will help you close more deals, but more importantly, it will help you know when your prospects are telling you ‘No Thanks.” This brings us to our next tip.

4. Practice your Pitch

It’s no secret that successful salespeople are always prepared. To simplify your life insurance sales process and close more sales, you need a solid pitch that you can use in any situation. And the best way to perfect your pitch is to practice it as often as possible.

Practicing your pitch can save you time and energy in the long run. If you can deliver your pitch with confidence and conviction, you’ll be more likely to close the sale. Additionally, if you’re ever faced with an objection, you’ll be ready to handle it quickly and effectively. So make sure that you take the time to practice your sales pitch until it’s second nature.

One of the best ways to practice your pitch is to role-play with a fellow salesperson. For example, have your colleague pretend to be a prospect while you try your latest pitch. Do this several times and have your colleague change their response each time. 

Prospect Like a Pro

Prospecting efficiently is also crucial—setup up specific days to prospect. Maximize the number of calls you make in the allotted time you have. Getting rejected is a good thing. Hang up, and dial the next person on your list. Be critical about what lists you’re calling on. Where did the list come from? If you’re not sure, find out. If you’re able, control the lists of your prospect. If you’re new to life insurance sales, this may take time, but the effort will pay off.

There is also another way. You can buy insurance leads that are qualified and exclusive to your agency. HBWLeads will keep your pipeline full and help grow your book. Stop throwing away your hard-earned money on poor quality and hyper-competitive lead sources.

With our leads, you’ll be able to spend less time prospecting and more time doing what matters – like selling policies. Sign up for HBW Leads today!