Do your monthly sales report numbers turn your hair gray? Find out how to get out of a sales slump fast with these five tips.
Every salesperson experiences a dip in sales. It happens to some of the best players in the game. The difference between success and failure is determining how to get out of a sales slump fast. The longer you let a slump linger, the stronger it gets – like a villain in your favorite superhero show.
So if you see the warning signs of plateauing or slipping sales, or you’re already in a slump, you need to take action.
By learning how to get out of a sales slump fast, you’ll be back selling as quickly as you can. Leave the second-guessing at your company’s doormat by following these easy-to-implement steps.
Find out how to get out of a sales slump fast, and get back to the business of success
1. Start by looking at your sales process.
Ask yourself these questions:
- How does the sales funnel look?
- Does the lead generation strategy match with the existing network and resources?
- Am I asking the right open-ended questions to gather feedback and learn pain points?
These, among other questions, are crucial. They’re important because they tell you a lot about what your sales process looks like. Often, a drop in sales can result from a faulty process that may have been effective in the past but doesn’t apply to today’s consumers.
2. Improve your pitch.
Are you recording yourself when you make outbound sales calls? Do this over the course of 10 calls, and you’ll notice that you tend to stick to a pattern. Indeed, your pattern may have turned into a habit owing to its repeated success in the past. However, when your sales are taking a hit, maybe it’s time to overhaul how you pitch your products to clients.
Times change, and so do the inclinations, moods, and proclivities of your customers. So with that in mind, change your script, change your approach, and , change your voice greetings with the times.
3. Put value back into your value proposition.
Insurance sales is a challenging and competitive field, with more sales agents entering the industry every day.
Don’t be discouraged. The sheer saturation of insurance salespersons may be the opportunity you need to stand out. You can do this by improving your product’s value proposition.
It isn’t tough. All you need to do is answer these questions:
- What are you selling?
- What makes it unique?
- What pain points does the product address?
Write these down, and you’ll have the outline of a new and improved value proposition that helps your insurance policy stand out.
4. Acknowledge your loyal customers
Perhaps you’ve heard the saying: “Be generous in prosperity, but thankful in adversity.” If you find yourself in a sales slump, take the opportunity to thank your loyal customers. Telling your customers how much you value them can pay dividends in retaining business.
A pool of loyal customers creates a psychological buffer for times when a sales drought is unavoidable. In addition, keeping your current clients happy can give you the confidence to get new ones.
How do you show appreciation? Try the following:
- A simple call to check up on your customers.
- Create additional offers specifically for current or past clients.
- Offer discounts if you’re able.
5. Seal the deal differently
You’ve come across a prospective high-value lead. Everything looks great in the interaction, leaving just one task for you to accomplish — closing the deal.
If you get to this point and find yourself struggling, look into other strategies for closing sales, like creating a sense of urgency or taking things “off the table” to help highlight the value of your offerings.
Take heed of your leads
Here’s one bonus tip for how to get out of a sales slump fast, especially if you aren’t pitching to the right people. If you’re making call after call and banking on the law of averages to bring in new clients, you aren’t working efficiently or effectively. You need qualified leads.
Your leads are one of the most critical components of your sales process. For this reason, a lot of companies, both in the insurance industry and out of it, invest in their lead generation strategies. By determining to whom to sell your insurance products, you maximize your chances of success.
Where do you find more high-value leads to easily convert?
Have a chat with us now at HBW Leads and open yourself to more opportunities to sell and close.