Find out how to get insurance leads and create the thriving, successful insurance business you want.

Whether you’re just starting out or you’ve been in the industry for a while, it’s always helpful to look at how to get insurance leads. Ideas and strategies are continually evolving, and there are always new ways to get leads and grow your business.

Both online and offline, the most successful insurance salespeople are exploring as many ways as possible to grow their lead sources. Here are a few tips to get things moving.

how to get insurance leads

How to get insurance leads: 5 Ideas to grow your business

1. Start Your Referral Engines

The first way to get insurance leads is through referrals. Ask your existing clients, friends, and family for referrals of people interested in purchasing an insurance policy. In addition, remember former colleagues or other professionals you may have worked with. Reaching out to these contacts will open up a new avenue for potential customers.

Referrals can become a huge source of leads for insurance sales. Think of referrals as an engine. The more you feed it trust and positive interactions with customers, the more it will continue to refer new people to you. Gain the confidence of your customers, who are an evergreen source of leads for you.

2. The Great Social Experiment

Another great way to get insurance leads is through social media. Create a profile on platforms like Instagram and TikTok, and use targeted ads to reach potential customers in your local area. You can also join or create groups related to insurance topics, such as life insurance or health insurance, and offer helpful advice and information about your available policies.

Another free method to get insurance leads on TikTok is to be a wealth of information. Become the world’s best car insurance TikTok account by being honest and forthcoming about everything insurance. Host live video chats where you give viewers impromptu insurance quotes. Come up with fun and clever ways to share stories about insurance.

The trick to having a massive following on TikTok is to create videos until one gets traction. Then use that as your “template” for creating new videos. It will take some time, but if you make daily content, you are bound to find an audience that likes your style.

3. Put Your Best Network Forward

Networking events are another great way to get insurance leads. Attend industry-specific conferences and trade shows, or host your event to introduce yourself and your services to potential clients. You can also join local business organizations such as chambers of commerce or professional associations, which will allow you to meet other industry professionals who may be interested in your services.

4. Strike Up a Strategic Partnership

Look for ways to build partnerships with other businesses. For example, if you sell home insurance, you may want to make a relationship with like-minded real estate agents. When you meet someone looking to buy a home, you can refer your friend, and they can refer people your way. In addition, networking events are great places to meet strategic partners.

5. Digital Ads

You can also get insurance leads through online advertising. Many websites and search engines offer targeted ads that will reach potential customers in your area. You can also use pay-per-click (PPC) campaigns to drive traffic to your website or blog for further lead generation. 

You will need to have your website to fully benefit from running digital ad campaigns. Ensure all contact forms are working and have any broken pages fixed.

These platforms are excellent places to advertise as you can target the types of customers you’re looking for. This is especially helpful in targeting local areas. For instance, on Google Ads, you can target people via zip codes. Of course, you will have to spend some money, but you can fill up your pipeline if you get everything tuned up just right.

Warm & Qualified Leads

All the solutions above are excellent ways to get leads, but we have our favorites. What if we told you that a service existed that sent you qualified and warmed leads? These leads would also be exclusive to you and wouldn’t be sold to any of their insurance company. Sounds too good? It isn’t. It’s precisely the service we provide here at HBW Leads. We would love to work with you and your insurance company so you can start sending out more quotes. Sign up for HBW Leads today!

With our leads, you’ll be able to spend less time prospecting and more time doing what matters – like selling policies. Sign up for HBW Leads today!