Discover 5 ways to boost your monthly sales target with these best phone sales practices.
Top salesman Zig Ziglar once said, “You are out of business if you don’t have a prospect.” However, to this day, lead generation remains one of the most elusive skills in sales. If you want to meet, or even beat, your monthly sales target, it’s time to find a way to simplify this function. The first step? Using the right tools.
Recent sales statistics reveal a whopping 92% of client interactions happen over the phone. After all, virtually everybody has one. So why not use this to your advantage? Of course, there’s a bit more to it than just randomly dialing numbers. Here are five phone strategies that will help you achieve your professional goals.
How to meet your monthly sales target every single time
1. Capture quality leads.
No matter how good your habits are as a salesperson, you simply cannot convert a client who has no use for your insurance offer. The key to hitting your monthly sales target is to capture quality leads — consumers with a high propensity to buy your products or services.
To do this, you can apply various lead scoring techniques based on criteria like product fit, interest, and behavior. By working with quality leads, you improve your chances of maintaining a long-term relationship with your clients.
If you don’t have marketing experts on your side to perform such tasks, you can purchase exclusive qualified leads.
2. Know your audience.
In today’s modern world, no phone call should ever be a shot in the dark. Before starting your daily phone calls, find out what you can about the people on your list. A few minutes on LinkedIn or other similar sites can do wonders for your conversation.
You can go as deep as you want in your research, but five to ten minutes per prospect should be more than enough. Here are some questions to ask as you prepare:
- Are there any unique problems you can address?
- Does your prospect already use similar services?
- Do you offer helpful services that your prospect might not be familiar with?
3. Start your call on a positive note.
Unless your prospect is expecting your call, it’s your job to get a conversation started. Use the first few seconds to lighten the mood.
Whenever you call a lead, remember that you only have one chance to make a great impression. Do you want to use such moments to point out the pandemic, gloomy weather, or traffic?
Instead of getting your potential client in a sulky mood, try conversation starters like weekend plans, favorite sports teams, or new neighborhood restaurants. These topics can help you kick off the conversation in the right direction.
4. Never bad-mouth a competitor.
A psychological quirk called spontaneous trait transference is a phenomenon where your leads perceive you as the trait you describe in others. For example, if you tell others how your competitors don’t pick up their phones after closing a sale or offer good value for money, you may inadvertently lead them to believe they can expect these traits of you.
It may be tempting to speak ill of rival companies, but there are many reasons not to do it. Instead of going down that route, focus on your unique selling propositions (USPs) and what sets you apart from others. Even if a client badgers you to gossip about competitors, it’s best not to comment.
5. Maintain your funnels.
As much as possible, keep your funnels full. When you have a list of qualified leads in front of you, closing a sale should not be the end of your professional relationship with a client. Check out these tips on how to maximize every client interaction:
- Call existing clients to ensure their satisfaction or to check if they need additional services.
- Ask your family, friends, and past clients for referrals.
- Follow up on your leads. As a salesperson, you’re going to hear the word “no” a lot. It’s rare to close a deal on the first try. It takes five or more conversations to achieve a sale in most cases. So follow up!
Beat your monthly sales target now.
Your phone is a powerful tool in reaching your monthly sales target. If you know how to use it to your advantage, you can turn it into a revenue-generating machine. As long as you have quality leads, you’ve already won half the battle.
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