There are more ways to improve sales performance than books and traditional training; TikTok has a wealth of experts sharing tips every day.

There are many great qualities an insurance agent should have, but the best insurance agents are always looking for ways to improve sales performance. Even veteran salespeople with decades of experience look for growth opportunities. Outside of a few books or podcasts, however, the best places to learn new skills are all but a mystery to some. 

While TikTok is often known for its skits and dances, it’s a great place to start when it comes to learning how to improve your sales performance. Savvy influencers use the platform similarly to LinkedIn, focusing on educational and informative content. The main difference is that it’s in a short format. Many TikToks are under a minute long. Fast and simple, great!

There are plenty of resources you can find on TikTok. You just have to know where to look. And once you have the hang of things, you can create your own TikTok videos to reach your audience.

ways to improve sales performance

7 Ways to improve sales performance through TikTok

1. Search relevant hashtags

If you’re looking for ways to improve sales performance, one of the best ways to begin is to search relevant hashtags. After all, hashtags were designed to categorize content, allowing users to view a lot of content centered around a single theme.

Some relevant insurance sales hashtags include #insurancetiktok and #insuranceagentsoftiktok.

However, keep in mind that you don’t need to limit yourself solely to insurance sales hashtags. There is a wealth of advice hidden in general sales TikToks, which you can apply to your job. Some of these include:

  • #salestips
  • #salestraining
  • #sales
  • #sellingskills
  • #saleshumor

2. Advice from books

You’re probably wondering how this tip made it in here. After all, we’re talking about social media, not your local library. However, many content creators on TikTok will do a series to break down helpful information from books in an easy-to-consume format. Considering how short TikToks are, it can be a great way to digest a lot of valuable sales tips at once.

One example of an account that does this well is @salestipstok. Recently this account did a series on the book “Really Care For Them” by Mareo McCracken. @salestipstok broke down a section of the book about nine mantras that can encourage positive mindsets when it comes to sales.

3. Dedicated sales educators

Many sales professionals have dedicated the latter part of their career to educating future sales professionals and leading them to success. Many of these same professionals have made their way to TikTok.

Two examples of such accounts are @eastonuniversity and @grantcardone. Both of them focus on monetizing education in some way, including through conferences and course subscriptions.

Of course, you don’t need to pull out your wallet to learn from these people, as they recap much of their advice on TikTok for free.

4. Humor focused content

Humor? How can that be used to help with sales? One fact of humor is that there is often a grain of truth to it, especially in the case of satirical humor and educational humor. When you see beyond the surface of these TikToks, you’ll find that they offer multiple ways to improve sales performance.

Two examples of these types of accounts are @arminaxjakupovic and @queenbeetx. They’ve made many videos about sales, including ones about dealing with clients.

5. Podcasters

It seems like just about everyone is on TikTok these days, and the same goes for podcasters. Just as users are adapting book content to the platform, podcasters are also taking the initiative and putting their content on there as well. However, it’s important to note that in their aim to shorten the content, they usually post highlights or the most valuable pieces of information found in each episode.

One example of a podcaster on TikTok is Brad Lea, who posts clips of his podcast “Dropping Bombs.” In one TikTok, he explained a helpful tip for closing sales in the form of an acronym: L.O.G.I.C. He went on to say that this stands for “leveraging obvious gain with intelligence and common sense.”

6. Dedicated TikTok content creators

While some have made their living selling courses, others have dedicated themselves to solely providing free content. Such is the case with @recycledguru. He focuses on sales content for various industries, including auto, realty, and more. Many of these concepts are transferable to insurance, however, as he deals with issues such as negotiating with clients, an invaluable skill in insurance sales.

7. High-level sales professionals

You might not be able to book interviews with the C-level executives and vice presidents of every company due to limitations of time and connections. Instead, there is a better alternative found on TikTok. Some high-level professionals have taken to the platform to educate others on ways to improve sales performance.

One example is @alliesaleh. His TikTok account lists him as a “Partner and V.P. of Sales” in his company. Considering this company is an insurance agency, it may be helpful to gain a new perspective of how other companies do things and gain new insights on modern insurance selling best practices.

TikTok is one of the trendiest social media channels today that offers insurance agents some of the best ways to improve sales performance. You can find many accounts and hashtags designed to educate and break down important concepts in an easy-to-understand (and sometimes entertaining) way. What sales TikToks have you found helpful? Leave a comment below.

If you’d like to increase your sales performance, even more, you’ll need the best leads you can find. Get in touch with our experts at H.B.W. Leads to help you find and leverage double-verified leads to help grow your business.