Take the next steps in managing insurance sales teams toward success this year and into the future.

As the insurance industry evolves and grows, managing insurance sales teams effectively is becoming increasingly important. In 2023, managing a team of insurance agents will require more than just traditional leadership skills; it will also need an awareness of emerging technology and customer service trends.

To ensure success for your team and company, here are 10 tips for managing insurance sales teams. These tips cover everything from understanding new technologies to developing effective communication strategies with clients. With these tips, you can become a more effective leader who is prepared to tackle any challenges that come your way.

managing insurance sales teams

10 Ways to improve the way you’re managing insurance sales teams

1. Embrace The Chat

In managing a team of insurance agents, using instant messaging apps like Slack for communication is essential. These platforms allow you to connect easily with your team and ensure everyone is always up-to-date on their tasks and assignments. With Slack, managers can check in quickly and ensure everyone is on track with their goals while providing feedback or assistance if needed. It’s an efficient way to stay connected with your sales team without being physically present all the time.

2. Be a Sales Mentor

Be a sales mentor. A good sales mentor should guide and support their team members while challenging them to reach their full potential. By helping your team develop the skills they need for successful selling, you can ensure that your company meets its goals in 2023 and beyond. As a mentor, you must continually offer honest feedback and constructive criticism to help each team member grow professionally. Recognizing successes is essential so employees feel motivated and inspired by their work. With these practices in place, managing an effective sales team become much easier and more rewarding!

3. Keep Your Team Motivated with Rewards

Using incentives and rewards to motivate your sales team is essential in managing insurance agents. Rewarding employees for achieving their goals can be a powerful way to keep them motivated and engaged with their work. You can create a positive atmosphere that encourages employees to strive for success by providing tangible rewards such as bonuses, gifts, or trips. Additionally, non-monetary incentives like recognition or public praise can foster a culture of excellence within your team. These strategies will make managing insurance agents much easier and more rewarding!

4. Test Out The New Kid

It may be safe to let your sales MVPs get all the high-end sales action, but it’s essential to see how new sales agents perform. HBW Leads offers the perfect way for new agents to talk to qualified prospects. Our phone leads are exclusive to you and your team, so you don’t need to worry about competing with our insurance companies. In addition, our leads offer the perfect training grounds for your newest team members.


Our leads are exclusive to you and your team, so you’ll never compete with another agency to follow up with them first. Sign up for HBW Leads today!


5. Research Your Software

Is your sales software stuck in the last decade? It might be a good time to check out some new sales tools. Researching new software can help you identify areas of improvement within your team’s workflow that can be addressed with a more modern tool. With the right CRM or sales tool, managing insurance sales teams becomes more accessible and efficient while improving customer service quality. By researching potential solutions, you can ensure that your company uses the best technology available to maximize efficiency and productivity.

6. Mind the Performance Gaps

Monitoring the performance of your insurance agents is an essential part of managing a successful team. Regularly looking for performance gaps can help you identify areas where improvement is needed and address them quickly. By keeping track of individual and team-wide progress, you can ensure that everyone is meeting their goals and staying on track with their assignments. This will also allow you to provide timely feedback or assistance when needed, ultimately leading to a more productive sales force. Recognizing successes is essential so employees feel motivated and inspired by their work.

7. Invest in Yourself

Investing in yourself and your team through sales coaching and training is an essential part of managing insurance sales teams. Sales coaching and exercises can help you develop the skills needed for successful selling while challenging your team members to reach their full potential. Regular training sessions allow you to provide feedback on how each team member is performing and guide them when needed. Investing in yourself will not only help improve the performance of your employees but also benefit your company by helping them meet their goals. Additionally, investing in sales coaching can foster an environment that encourages creativity and innovation within your organization.

8. Don’t Be Afraid to Set High Goals

As a manager of insurance agents, you must set high goals for your team to ensure that everyone is motivated and striving for success. Setting lofty goals will push your team members to work harder and be more creative in their approach, resulting in better sales performance. Finally, managing insurance sales teams with ambitious targets can give you an edge over competitors by helping you stay ahead of the curve and exceed customer expectations. With high expectations comes great rewards – so don’t be afraid to challenge yourself and your team this year!

9. Get Feedback from Your Team

Getting feedback from your team is essential for managing insurance agents effectively. A sales manager should take the time to actively seek feedback on how their agents are performing, as well as any potential areas of improvement. To do this, they can talk to each agent individually and ask them what they think about the current sales strategies and any ideas they might have for improvement. Managers can also ask their teams to provide feedback on the effectiveness of their coaching and training sessions. Doing this will not only help identify weaknesses in the group, it will also provide valuable insight into what is working well that can be used to create an even more successful sales strategy.

10. Keep Tabs on Your Competition

Keeping tabs on your competition is a vital aspect of managing insurance sales teams. By understanding what other companies offer and how they approach their sales strategies, you can gain an edge over them that will help your team reach its goals. Knowing the competitive landscape allows you to adjust your strategy accordingly and ensure that your team is well-informed about the latest trends in the industry. Additionally, staying abreast of what competitors are doing can give you a better idea of where potential opportunities lie for growth within your organization. Keeping track of competitors also helps ensure customers have access to all relevant information when making decisions, so they feel they can take advantage of something important. Ultimately, by keeping an eye on what others in the market are up to, managing insurance agents becomes more accessible and efficient while improving customer service quality.


Need leads? Our leads are pre-qualified, so all the hard prospecting work is done for you. Your team will be sending out more quotes in no time. So sign up for HBW Leads today!